Taste of Vacaville

Small Town Feel, Big Town Flavor

Situated between Sacramento and San Francisco, Vacaville is well known for being the perfect half way pitstop location. What those passing through are missing is a dedicated community of local restauranteurs and vendors. They say you eat with your eyes, so the Taste of Vacaville gives them something to eat with a modern and playful approach.

Agency Carbonate

Services Visual Identity + Collateral Design

Team Johnna Quinn (Creative Director), Maddie Pridemore (Designer)

Role Lead Designer

Custom designed poster "Local is the new destination" and details with blurry motion of a man in front

photo of the nut tree with flags waving in the breeze and cars speeding by

Custom designed table display "Small town feel—big town flavor"" and details

IYKYK: both the custom wordmark and graphic system take inspiration from Vacaville's historic Nut Tree with a modern twist.

photo of flower inspired outdoor sculptures

Custom designed and illustrated lamp post blade signs "taste of vacaville: small town feel big town flavor"

A bold and flexible shape system quickly connects with hungry eyes, depicting foods and ingredients in playful arrangements.

Custom designed poster "Local is the new destination" and details

Pile of custom buttons with metal backing on a light green background

Person in white pants and converse holding a custom designed totebag for the taste of vacaville