top of page
Scottish Rite Freemasons, NMJ
Not Just a Man & Journey On Campaigns
The Scottish Rite Freemasons had been experiencing declining membership and member retention for years. CBC worked closely with the Northern Masonic Jurisdiction (NMJ) to gain deeper insight into the organization and approach recruitment with a new strategy backed by real data built on real Masons.
Agency CerconeBrownCompany
Services Integrated Campaigns, OOH, Paid Advertising, Print, Web & Digital Design
Team Len Cercone (Creative Direction & Strategy, Josh Caplan (Creative Director), Whitney Langmaid (Account Manager)
Role Lead Designer
"Not Just a Man. A Mason." was the NMJ's inaugural recruitment campaign aimed at connecting men to a larger purpose and intention in their lives—to contribute to something bigger than themselves.
Years of research and collecting data were culminated into The Path Forward and shared with members.
"Not Just a Man" led the way for "Journey On", which took a less personalized and more emotional approach.
Both campaigns were expanded in a number of ways, advertised in OOH placements and banners at local events to redeveloping their website to be responsive and more user friendly.
bottom of page