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Highbrow Hippie

Returning to the Root

Haircare & Wellness brand, Highbrow Hippie, was looking to level up their packaging. Likely provided end-to-end service, working directly with the manufacturers to produce the highest quality packaging at the most affordable cost.

Agency   Likely

Services   Packaging Design, Manufacturing, Production

Team   Ricardo Ramirez (Director of Operations)

Role   Creative Lead

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Production utilized several print techniques including gold foiling and debossing to achieve an elevated look and appeal.

A 0.7mm solid uncoated paper was selected and color-matched in order to reduce potential cracking, and improve presentation on in-store shelves.
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The heavyweight, roughly textured paper was chosen because of its toothiness, meant to evoke a sense of earthiness and dirt, as well as for selective debossing.
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The studio worked directly with the manufacturers to coordinate pre-press details and manage Q&A prior to production and delivery.
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