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High Noon

Don't Call Us
At Midnight

High Noon is a modern contemporary fast-casual restaurant offering a mix of Japanese-Sonoran/Mexican cuisine. The concept was inspired by an appreciation for each's origins, and even more by the overlapping elements in their respective palates; a menu of tacos and rice bowls serving bright, spicy layers of flavor. 

Role   Personal Concept

Services   Brand Identity + Collateral Design

High Noon business card
High Noon Sonoran katsu sando

The visual system is rooted in a moment of respite from the intense desert sun; accompanied by an equally spicy Gila Monster in a wavering heat illustration style.

High Noon "Showdown starts when the sun is high in the sky" logo lockup
High Noon custom menu designs and rewards card

A spicy and acidic combination, the color palette is bright, acidic, and refreshing in the desert heat. 

gila-monster-scaled-1440x960.jpeg
High Noon Japanese nacho bowl
High Noon custom apron embroidery
High Noon takeout bag and recyclable bottle
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